SAP partnership status is one of the most important tickets to SAP events. Guidelines for participating, exhibiting, sponsoring, advertising, and networking vary according to the event and depend in most cases on event-specific topic areas. SAP participates in and hosts a variety of events worldwide.

SAPPHIRE

SAPPHIRE is one of SAP's principal forums for customers and partners. It provides a showcase for the latest business strategies and information about new SAP solutions. SAP offers partners the chance to exhibit at and attend SAPPHIRE events. Space is allocated according to topic area and randomly on a first-come, first-served basis. Partners exhibiting at SAPPHIRE can also choose to take advantage of joint event marketing opportunities.

SAP TechEd – Technical Know-How Transfer to Partners

SAP TechEd is SAP's technical education event and provides an exhibition arena for partners. It presents an ideal opportunity for partners to showcase their products and services to a highly specialized audience of technical experts and development professionals from SAP customers and prospective customers worldwide.

Special Expertise Days – Focused SAP Know-How

Within vertical market segments, SAP sponsors and participates in key industry events. The same is true for events that focus on key product areas and initiatives. Depending on the topic area, partners can exhibit at these events or attend as visitors.

Partner Days – Information about SAP's Direction and Strategy

SAP hosts events that enable partners to understand the latest information about SAP strategies and products.