SAP CRM: New Capabilities for 2007	Features	Benefits
Enhanced User Experience	Elevates CRM beyond traditional task automation to a flexible, user-driven end-to-end business process execution platform that offers business users the power to access what they want the way they want it Provides a state-of-the art, Web-based, role-oriented interface that is both user configurable and personalizable Extends access to users anytime and anywhere	Improve user adoption and productivity Role-relevant interface eases learning and task completion Enable a broader range of users to benefit from CRM Task-oriented interface provides access to data and the ability to take action, allowing users to close the loop
Pipeline Performance Management	Provides targeted, role-based interactive solution for sales representatives and sales management Enables sales personnel to examine and manipulate their sales pipeline with an eye toward how to best hit their sales targets Performs "what if" scenarios to best map deals against sales targets in various quarters	Provide greater pipeline visibility and accuracy, improving close rates and reducing surprises Allow sales managers to more effectively view and manage sales pipelines across a team of sales representatives, enabling them to more effectively manage resources and deal flow
Business Communications Management	Provides an all-IP software-based, end-to-end contact center solution, including queuing and routing capabilities, eliminating the need for costly communications hardware Manages inbound and outbound contacts across multiple locations and communications channels effectively and efficiently. Provides seamless communications capabilities to distributed in-house, outsourced, or at-home resources	Provide better service to customers through faster response times and more consistent service across contact channels Improve internal performance through higher team and personal efficiency and better visibility and control over operations. Lower TCO through more targeted hardware/software investments and reduced installation, integration and maintenance costs
Real-Time Offer Management	Makes real time recommendations; cross sell, up sell, retention, marketing messages or actions Takes into account all relevant customer information, including session information, and other factors such as agent skills and offer value, to make the very best recommendations Leverages advanced optimization and arbitration analytics to help agents make the best decision about what kind of offer to make, when, and to whom	Significantly increase marketing conversion rates to offers Improve customer loyalty through more relevant offers based on the customer’s status, history, profile and context Increase customer satisfaction by bringing intelligence into all customer interactions
Trade Promotion Management & Market Development Funds	Provides centralized management of all trade funds and fund related activities; budgeting, allocation, utilization, and expensing Integrates access to financials, supply chain, historical trade performance data to make the best decisions Provides centralized management of all claims, including visibility into funds, promotions, and validation data	Optimize the use of trade funds to ensure increased trade profitability and brand awareness Increase planning and forecasting accuracy of trade promotion strategies React quickly to adjust promotional strategies based on changing business and market conditions Minimize invalid claims and accurately manage all deductions and payments
Service Parts Management	Manages supply, inventory and deployment of service parts to ensure the right parts are in place to address pending service requests Provides complete visibility into service parts at warehouse and in repair vans Allows service parts to be reserved, distributed transferred or returned	Improve customer satisfaction by ensuring the right parts are available during a service technicians first visit Reduce parts inventory costs by optimized management and deployment of existing inventory Quickly locate the right part to solve a customer’s problem
Enterprise SOA	Provides modular, service-enabled processes Adapts to facilitate unique, differentiated customer-facing processes Enables step-by-step deployment Is easy to integrate with outside solutions and data sources	Achieve value more quickly through more modular deployment model Improve differentiation through unique processes tailored to your business model Reduce TCO through standards-based integration with existing systems and data